TK Community Care is a trusted NDIS provider delivering compassionate, person-centred support services across Australia.
Their goal was simple:
reach more people in need of NDIS services and establish their brand as a go-to care provider in the disability support sector.
When they came to us in late 2023, their website had low visibility on Google, very few keyword rankings, and relied heavily on branded search.
Through a focused and strategic SEO campaign, we completely transformed their online footprint.
Our Solution: Strategic NDIS SEO That Delivers
Deep Website Audit:
We began by identifying technical SEO bottlenecks, content gaps, and crawl issues that were hindering growth.
Keyword Strategy & Mapping:
We built a robust keyword map focused on non-branded, high-potential NDIS service queries — both local and national. We strategically optimised each service page and blog.
Content-Led SEO:
We created well-researched, helpful, and conversion-driven content that aligned with real user needs — making the site more visible, valuable, and trustworthy.
Local & Technical Optimisation:
From structured data and mobile speed improvements to GMB enhancements and location-specific landing pages, we addressed all critical aspects of technical and local SEO.
Consistent SEO Monitoring:
We tracked all growth metrics via SEMrush, GA4, and Google Search Console to continuously refine strategy.
The Outcome: 15 Months of Measurable SEO Wins
905.19% Surge in Organic Traffic
TK Community Care saw a 905% growth in organic traffic (as per SEMrush) and a 640.48% traffic increase (as per Google Analytics) from December 2023 to March 2025.
By March 2025, organic search accounted for 88.35% of the site’s total traffic, establishing SEO as the primary acquisition channel.
Understanding Organic Search – Why It Matters
Organic search refers to users discovering your website through organic results (unpaid results) on search engines like Google. For instance, when someone searches:
“NDIS provider in Melbourne”
“Support coordinator near me”
“NDIS day programs for adults”
…and they find TK Community Care in the results — that’s organic traffic.
These visits aren’t driven by ads — they come from a solid SEO strategy, high-quality content, and optimised user experience.
Why it matters for NDIS providers: Many people looking for support services start on Google. If your site doesn’t show up, you’re missing out on real inquiries.
Organic Keyword Growth
In December 2023, TK Community Care was visible for only 53 keywords within Google’s top 100 search results — a modest footprint with limited discoverability.
By March 2025, that number skyrocketed to 349 ranked keywords, demonstrating a 558% increase in keyword visibility and significantly expanding their presence across high-intent NDIS search queries.
| Keyword Position | In December 2023 | In March 2025 |
| Top 3 (Highly Competitive) | 1 | 15 |
| 4 – 10 | 1 | 25 |
| 11 – 20 | 8 | 36 |
| 21 – 50 | 13 | 105 |
| 51 – 100 | 29 | 125 |
| Featured Snippets (SERP Features – Special Google highlights that boost visibility.) | 1 | 43 |
| Total | 53 | 349 |
The sharp increase in high-ranking keywords — including top 3 and featured snippet placements — has positioned TK Community Care as a visible and trusted brand in the disability services space.
Top-Performing Target Keywords (March 2025)
| Target Keywords (Target Location: Darwin, Australia) | Google SERP Ranking Position |
| NDIS Development Life Skills | 1 |
| NDIS Life Skills | 1 |
| Disabled Transport Services | 1 |
| Development Life Skills NDIS | 2 |
| SIL Vs SDA | 3 |
| Difference Between SIL And SDA | 3 |
| Disability Services Near Me | 3 |
| Disability Services Darwin | 3 |
| NDIS Transport Services | 3 |
| Life Skills Training | 3 |
| NDIS Supported Independent Living | 3 |
| Support Coordination Near Me | 5 |
| Specialist Disability Accommodation | 8 |
| Medium Term Accommodation NDIS | 8 |
| Community Care Services | 8 |
Note: Rankings may vary slightly based on user location and Google algorithm updates — particularly for “near me” queries.
Search Visibility Skyrocketed: +1114% Growth in Impressions
Between January 2024 and March 2025, TK Community Care’s website impressions on Google surged from 5,860 to 71,200 — a staggering +1114% increase in visibility.
More visibility means more opportunities to attract potential participants searching for disability support services online.
More Rankings = More Impressions = More Participant Inquiries.
| Top Search Queries (Target Location: Darwin, Australia) | March 2025 Impressions |
| SIL Accommodation | 1732 |
| Specialist Disability Accommodation | 1676 |
| SDA Housing | 1628 |
| NDIS Short Term Accommodation | 1370 |
| SIL Housing | 1180 |
| Short Term Accommodation NDIS | 1064 |
| NDIS SIL | 1015 |
| SIL NDIS | 913 |
| Supported Disability Accommodation | 799 |
| NDIS Transport Services | 719 |
| SIL House | 703 |
| NDIS Respite Care | 700 |
| NDIS Specialist Disability Accommodation | 686 |
| Specialist Disability Accommodation NDIS | 683 |
| Medium Term Accommodation NDIS | 672 |
These high-impression, service-specific search terms indicate strong alignment with user intent and growing brand relevance in local and national searches.
Non-Branded Traffic is the Game-Changer
Previously, the majority of TK Community Care’s traffic came from branded searches like “TK Community Care” — only capturing users who already knew the brand.
As of March 2025:
- 68.8% of organic traffic is now non-branded
- Users are discovering the website through broad, high-intent searches like:
- “NDIS respite care”
- “SDA housing Darwin”
- “Support coordination near me”
This shift reflects a major step forward in SEO maturity — from brand awareness to market capture through organic search.
From Clicks to Clients: 7.30% Lead Conversion Through Organic SEO
The lead conversion rate from organic traffic reached an impressive 7.30% — a clear indicator that the traffic wasn’t just high in volume, but also high in quality.
These were real, high-intent visitors actively searching for NDIS services — and they took action, resulting in a steady stream of participant inquiries and service requests.
Why SEO Matters for NDIS Providers Like You
Today, most Australians turn to Google first when searching for disability support services. If your website isn’t showing up in those searches, you’re not just missing traffic — you’re missing real participant inquiries every single day.
With a strategic SEO approach, you can:
- Rank for local, high-intent searches like “NDIS transport (your business location)”
- Generate consistent traffic without relying on paid ads
- Build long-term online visibility, trust, and authority
Want Similar Results for Your NDIS Organisation?
Whether you offer SIL, SDA, support coordination, community access, life skills, or transport services, we can help your website become a magnet for participants and support coordinators — just like we did for TK Community Care. Partner with Shopa Marketing today.
Let’s amplify your visibility, drive more inquiries, and make a bigger impact in the lives of those you serve.
SEO delivers — when it’s done with the right strategy and purpose.
