NDIS SEO Success: 905% Organic Growth for TK Community Care | SEO for NDIS Providers

Person browsing TK Community Care's website on a laptop, showcasing the homepage with the title "Your Journey to Independence Starts Here" – a real-world example of NDIS SEO success with 905% organic growth for TK Community Care. Perfect case study for SEO for NDIS providers.

TK Community Care is a trusted NDIS provider delivering compassionate, person-centred support services across Australia.

Their goal was simple:

reach more people in need of NDIS services and establish their brand as a go-to care provider in the disability support sector.

When they came to us in late 2023, their website had low visibility on Google, very few keyword rankings, and relied heavily on branded search.

Through a focused and strategic SEO campaign, we completely transformed their online footprint.

Our Solution: Strategic NDIS SEO That Delivers

Deep Website Audit:

We began by identifying technical SEO bottlenecks, content gaps, and crawl issues that were hindering growth.

Keyword Strategy & Mapping:

We built a robust keyword map focused on non-branded, high-potential NDIS service queries — both local and national. We strategically optimised each service page and blog.

Content-Led SEO:

We created well-researched, helpful, and conversion-driven content that aligned with real user needs — making the site more visible, valuable, and trustworthy.

Local & Technical Optimisation:

From structured data and mobile speed improvements to GMB enhancements and location-specific landing pages, we addressed all critical aspects of technical and local SEO.

Consistent SEO Monitoring:

We tracked all growth metrics via SEMrush, GA4, and Google Search Console to continuously refine strategy.

The Outcome: 15 Months of Measurable SEO Wins

905.19% Surge in Organic Traffic

TK Community Care saw a 905% growth in organic traffic (as per SEMrush) and a 640.48% traffic increase (as per Google Analytics) from December 2023 to March 2025.

By March 2025, organic search accounted for 88.35% of the site’s total traffic, establishing SEO as the primary acquisition channel.

Understanding Organic Search – Why It Matters

Organic search refers to users discovering your website through organic results (unpaid results) on search engines like Google. For instance, when someone searches:

“NDIS provider in Melbourne”

“Support coordinator near me”

“NDIS day programs for adults”

…and they find TK Community Care in the results — that’s organic traffic.

These visits aren’t driven by ads — they come from a solid SEO strategy, high-quality content, and optimised user experience.

Organic Keyword Growth

In December 2023, TK Community Care was visible for only 53 keywords within Google’s top 100 search results — a modest footprint with limited discoverability.

By March 2025, that number skyrocketed to 349 ranked keywords, demonstrating a 558% increase in keyword visibility and significantly expanding their presence across high-intent NDIS search queries.

"Line graph showing organic keyword growth over time, with a marked increase after SEO implementation. The chart compares keyword rankings in Top 3, 4-10, 11-20, 21-50, and 51-100 positions, highlighting a sharp rise in rankings post-SEO starting January. A green line indicates increased SERP feature appearances.
Keyword PositionIn December 2023In March 2025
Top 3 (Highly Competitive)115
4 – 10125
11 – 20836
21 – 5013105
51 – 10029125
Featured Snippets (SERP Features – Special Google highlights that boost visibility.)143
Total53349

The sharp increase in high-ranking keywords — including top 3 and featured snippet placements — has positioned TK Community Care as a visible and trusted brand in the disability services space.

Top-Performing Target Keywords (March 2025)

Target Keywords (Target Location: Darwin, Australia)  Google SERP Ranking Position
NDIS Development Life Skills1
NDIS Life Skills1
Disabled Transport Services1
Development Life Skills NDIS2
SIL Vs SDA3
Difference Between SIL And SDA3
Disability Services Near Me3
Disability Services Darwin3
NDIS Transport Services3
Life Skills Training3
NDIS Supported Independent Living3
Support Coordination Near Me5
Specialist Disability Accommodation8
Medium Term Accommodation NDIS8
Community Care Services8

Note: Rankings may vary slightly based on user location and Google algorithm updates — particularly for “near me” queries.

Search Visibility Skyrocketed: +1114% Growth in Impressions

Line graph from Google Search Console showing a steady increase in clicks and impressions from January 1, 2024, to March 31, 2025. The graph highlights consistent growth with occasional spikes, indicating improved website performance and SEO success over time.

Between January 2024 and March 2025, TK Community Care’s website impressions on Google surged from 5,860 to 71,200 — a staggering +1114% increase in visibility.

More visibility means more opportunities to attract potential participants searching for disability support services online.

More Rankings = More Impressions = More Participant Inquiries.

Top Search Queries (Target Location: Darwin, Australia)March 2025 Impressions
SIL Accommodation1732
Specialist Disability Accommodation1676
SDA Housing1628
NDIS Short Term Accommodation1370
SIL Housing1180
Short Term Accommodation NDIS1064
NDIS SIL1015
SIL NDIS913
Supported Disability Accommodation799
NDIS Transport Services719
SIL House703
NDIS Respite Care700
NDIS Specialist Disability Accommodation686
Specialist Disability Accommodation NDIS683
Medium Term Accommodation NDIS672

These high-impression, service-specific search terms indicate strong alignment with user intent and growing brand relevance in local and national searches.

Non-Branded Traffic is the Game-Changer

Previously, the majority of TK Community Care’s traffic came from branded searches like “TK Community Care” — only capturing users who already knew the brand.

As of March 2025:

  • 68.8% of organic traffic is now non-branded
  • Users are discovering the website through broad, high-intent searches like:
    • “NDIS respite care”
    • “SDA housing Darwin”
    • “Support coordination near me”

This shift reflects a major step forward in SEO maturity — from brand awareness to market capture through organic search.

From Clicks to Clients: 7.30% Lead Conversion Through Organic SEO

The lead conversion rate from organic traffic reached an impressive 7.30% — a clear indicator that the traffic wasn’t just high in volume, but also high in quality.

These were real, high-intent visitors actively searching for NDIS services — and they took action, resulting in a steady stream of participant inquiries and service requests.

Why SEO Matters for NDIS Providers Like You

Today, most Australians turn to Google first when searching for disability support services. If your website isn’t showing up in those searches, you’re not just missing traffic — you’re missing real participant inquiries every single day.

With a strategic SEO approach, you can:

  • Rank for local, high-intent searches like “NDIS transport (your business location)”
  • Generate consistent traffic without relying on paid ads
  • Build long-term online visibility, trust, and authority

Want Similar Results for Your NDIS Organisation?

Whether you offer SIL, SDA, support coordination, community access, life skills, or transport services, we can help your website become a magnet for participants and support coordinators — just like we did for TK Community Care. Partner with Shopa Marketing today.

Let’s amplify your visibility, drive more inquiries, and make a bigger impact in the lives of those you serve.

SEO delivers — when it’s done with the right strategy and purpose.

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