Shopa Marketing emerged to solve a challenge others overlooked: giving small businesses big-brand visibility without the big-brand complexity.
Preeti Kennedy, our Founder and Director, spent years working closely with small and medium business owners across Australia and New Zealand. She witnessed their determination, their long hours, and their passion — but also their biggest challenge:
Access to real, high-quality marketing that didn’t drain their budget or overwhelm them with complexity.
Preeti realised something the big agencies never understood:
SMEs don’t need more tools — they need simplicity, clarity, and a partner who genuinely understands their world.
Driven by this belief, she built Shopa Marketing in August 2023 with a clear mission: to level the playing field for SMEs across ANZ through truly accessible SME marketing services. Her vision was clear:
- Make premium, big-brand advertising accessible to local businesses.
- Remove complexity, unnecessary costs, and multiple vendors.
- Provide one unified system managed by one dedicated partner.
- Give SMEs visibility, confidence, and results like never before.
Her commitment led to rapid growth, national recognition, and even global attention.
Recently, Preeti was featured in CEO Weekly, recognised for “reshaping SME advertising across Australia and New Zealand” through a more human, accessible approach to marketing.
Today, she continues to lead Shopa Marketing with the same passion:
to help local legends grow, compete, and connect like market leaders.
A New Model Built for Local Business Owners
It’s time to ditch the complexity and the high-end price tags. At Shopa Marketing, we built our multi-platform advertising model exclusively for the legends running small and medium businesses across Australia and New Zealand.
For too long, premium, high-impact small business advertising in Australia felt out of reach — something only large corporations could afford or manage. Traditional agencies weren’t built for SMEs; they were built for the big end of town. That left a huge gap where simplicity, flexibility, and real results should have been.
That changes now.
Since launching in August 2023, our mission has been clear:
to give SMEs the same powerful, professional visibility as big brands — without the cost or the headache.
Our feature in CEO Weekly reinforces this mission and the impact it’s already making.
The Power of ‘One’: Unified Campaigns, Real-World Results
We know you’re busy running your business — not managing six different marketing vendors. That’s why we introduced a unified, multi-platform advertising model rooted in simplicity.
It’s built around the power of one:
- One Campaign: Your message stays consistent across every customer touchpoint.
- One Manager: A dedicated account manager handles everything: creative, setup, optimisation, and reporting.
- One Simple Cost: No unexpected fees. No confusing budgets. Just clarity.
Our integrated packages combine the best of digital marketing for small businesses with real-world local visibility:
- Digital Reach: Targeted advertising across Meta, Google, and other key online platforms.
- Local Visibility: Premium exposure on digital screens in busy shopping centres, grocery stores, medical clinics, and selected large-format billboards.
This unified approach ensures your business maintains a consistent, professional presence everywhere a consumer looks — something SMEs simply couldn’t achieve before.
Flexibility is the Key to Local Success
In business, things change fast — and your marketing must adapt just as quickly.
Our model is built for agility. Whether you want to launch a seasonal promotion, pause for a week, or shift focus to a new product, our flexible system responds in real time. No long-term lock-ins. No slow-moving processes.
We’ve democratised access to premium advertising placements that were once reserved for big corporations.
The result? Better outcomes and complete confidence that your marketing budget is working as hard as you are.
Built for Local Legends, Ready for Global Growth
The response has been incredible. We’re proud to have supported more than 1,900+ SMEs across retail, hospitality, healthcare, real estate, and professional services throughout Australia and New Zealand.
Our rapid growth proves one thing:
SMEs were waiting for a simpler, smarter, more effective advertising model.
But we’re just getting started.
Building on our success as one of the fastest-growing multi-platform providers in ANZ, we are preparing to expand into the United Kingdom and the United States beginning mid-2026.
Our mission remains the same worldwide:
to deliver high-quality, fully managed advertising that is simple, flexible, and results-driven for every SME — everywhere.
Let Shopa Marketing Be Your Growth Partner
It’s time to stop marketing like a small business and start connecting like a market leader.
With Shopa Marketing by your side, your brand will show up where it matters — consistently, confidently, and professionally.
